Public Relations and Events Management
(Course Number: A0008)
Kickstart your public relations career
If you're considering a career in public relations, The Australian College of Journalism’s Public Relations and Events Management course will give you a solid grounding in the fundamentals of media relations and campaign management.
The Public Relations and Events Management course will teach you to make the most out of media opportunities, how to find the right marketing mix and help you to understand the myriad of legal and ethical considerations you will have to be aware of working in this fast-paced field.
What you will learn
- Successful studying
- The world of public relations
- Developing successful publicity and promotional ideas
- Two important aspects of modern public relations: ethics and opportunities.
- Media relations: The media kit and the EPK
- The PR campaign and event management
- Publicity and promotional material: production, design and publishing
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- Advanced public relations and event management skills
- Promotional photography and the portfolio promotional photography and the portfolio.
- Radio and television publicity and promotions interviewing
- The business of marketing, marketing mix
- Putting all your PR skills together
- Your PR consulting business: research, law & ethics
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Included extras
- Public Relations Writing Form & Style - Textbook
Career prospects
With the skills you develop during the Public Relations and Events Management course, you’ll be able to take your Public Relations, Events Management and even your photography career to the next level.
Upon completion of the Public Relations and Events Management course you could specialise as a:
- Public Relations Consultant
- Promotions Co-ordinator