Journalism / Media Courses

Public Relations and Events Management

Kickstart your public relations career

If you're considering a career in public relations, The Australian College of Journalism’s Public Relations and Event Management course will give you a solid grounding in the fundamentals of media relations and campaign management.

It will teach you to make the most out of media opportunities, how to find the right marketing mix and help you to understand the myriad of legal and ethical considerations you will have to be aware of working in this fast-paced field.

What you will learn

  • Successful studying
  • The world of public relations
  • Developing successful publicity and promotional ideas
  • Two important aspects of modern public relations: ethics and opportunities.
  • Media relations: The media kit and the EPK
  • The PR campaign and event management
  • Publicity and promotional material: production, design and publishing
  • Advanced public relations and event management skills
  • Promotional photography and the portfolio promotional photography and the portfolio.
  • Radio and television publicity and promotions interviewing
  • The business of marketing, marketing mix
  • Putting all your PR skills together
  • Your PR consulting business: research, law & ethics

Included extras

  • Public Relations Writing Form & Style - Textbook

Career prospects

With the skills you develop during this course, you’ll be able to take your photography career to the next level.

You could specialise as a:

  • Public Relations Consultant
  • Promotions Co-ordinator
  • Events Co-ordinator