Australian College of Journalism, Travel & Tourism, and Business & Marketing

Public relations, publicity and promotion are the difference between being anonymous and people knowing that you're alive!

Any business that needs customers and a favourable image will at one time or another need public relations support. You, the PR consultant, provide this.

As you will discover, the work of the PR consultant is not only financially rewarding, it also offers challenge, variety and endless job opportunities.

There are no rules to being successful at publicity and promotions. You need no specialised skill or qualification other than the desire to succeed.

Contrary to what most people outside the industry believe, you don't even require a great deal of imagination and flair!

At the end of this Course you will have the necessary training and skills to successfully handle the needs for virtually any client. You will have an insider's knowledge of what the market requires and how to go about providing it.

You will learn all about operating your own successful consultancy - how to develop publicity ideas, how to deal with the media, how to write media releases, how to produce newsletters and other publicity material, how to establish and maintain your client base, together with many other aspects of being a successful publicist. We'll show you how.

Public Relations & Events Management
ACB108PR/1 The World of Public Relations
ACB108PR/2 Developing Successful Publicity and Promotional Ideas
ACB108PR/3 The PR Consultant's Role: Fundamentals and Presentations
ACB108PR/4 Public Relations Principles, Media Writing
ACB108PR/5 Media Relations: The Media Release, The Media Kit
ACB108PR/6 Publicity and Promotional Material: Production, Design and Publishing
ACB108PR/7 Client Relationships, Fundraising and Sponsorship
ACB108PR/8 Promotional Photography and The Portfolio
ACB108PR/9 Radio and Television Publicity and Promotions Interviewing
ACB108PR/10 Event Management
ACB108PR/11 The Business of Marketing, Marketing Mix
ACB108PR/12 Your Consulting Business: Research, Law and Ethics

Course Name	Full Fees	ANS Education Grant	Upfront Fee	1Ezy Payment Plan	3/6 Ezy Payment Plan	6/12 Ezy Payment Plan	12/24 Ezy Payment Plan
Diploma: Public Relations & Event Management	$990.00	$148.50	$841.50	$85.00 Deposit and Balance of $793.63 within 21 days	$85.00 Deposit and 3 monthly instalments of $276.92	$85.00 Deposit and 6 monthly instalments of $144.65	$85.00 Deposit and 12 monthly instalments of $75.42

GST inclusive
Please contact the College on 1800 252 775 for:
- fortnightly payment options
- additional subsidies for pensioners, post-graduates and employer groups
- recognition of prior learning arrangements.
ANS Education Grants provided by Australian News Syndicate Pty Ltd.